We performed a series of detailed traffic calculations on our database of genealogy websites to determine what percentage of the marketplace was controlled by each firm.
The results showed that Ancestry controls about 35% of the entire genealogy marketplace, followed by MyHeritage at 10% and brightsolid (FindMyPast) at 6%.
Combined, the three firms control some 51% of the genealogy marketplace. This is an increase from last year, where our estimates were 32%, 8% and 4% respectively for a combined total of 44%.
The table below shows all the genealogy websites in the Top 100 List that are owned by one of the big three firms.
Growth of Genealogy
The table below shows the growth of genealogy over the past year.
A couple of things to note:
• Genealogy has grown about 4.4% overall in the past year.
• The Top Ten websites grew about 4.1%. They get about 42% of all internet traffic to genealogy websites, roughly the same as last year. As we mentioned earlier, Ancestry.com alone accounts for about 15% of traffic to all genealogy websites.
• The next 90 websites in the Top 100 List grew at a slower pace of just 2.7%. These 90 websites also get about 42% of all the internet traffic to genealogy websites.
• The biggest percentage growth came from smaller websites beyond the Top 100 List, which grew about 12.5% over the past year. These websites, however only get about 15% of all the internet traffic to genealogy websites.
